This project was created for AIESEC International in the context of their 70th Anniversary as a Global Youth Leadership-Development Organization. This branding was used for an entire year in all the touch-points related to this occasion - in physical and digital channels -, around the world. 

The project was sponsored by ING Group, as a premium global partner of AIESEC.

AIESEC International wanted a logo that could reflect the history and evolution that the organization has had in their 70 years of existence, and that honours the efforts that they've had to promote peace trough youth development.

The final version would end up like this:

And, as expected, versions in black and white of the logo were also created, for adaptability purposes:

For the logo, it was required that the main used color was the official color of AIESEC (light blue #037ef3). However, for the graphic line and the physical materials a complementary colour palette was needed. This one, created in toner of navy blue, can be seen below:

This color palette was used in digital engagement posts. Some examples of these can be found here: 

At the same time, physical material for celebration events were required. The main ones were a horizontal banner, that could serve as background for pictures (in the format of a Media Wall) and a generic vertical banner indicating the reason for the event or celebration.